Advertising Console·notable
Setting ACoS Targets
The guide shows how to set a Target ACoS in Amazon’s advertising console using the last 30 days of performance data (e.g., a SKU with 42 % ACoS sets a 31 %...
Helium 10 Blog
305 articles
Advertising Console·notable
Creating Negative Keywords for Amazon Sponsored Products
Adding negative keywords to Sponsored Products can cut ACoS by up to 30 % and lift CTR 15‑20 %. Identify wasteful phrases (e.g., “free Amazon gift card” – 50...
Helium 10 Blog
Advertising Console·notable
Quick-Start Guide: How to Use Prestozon
Prestozon’s quick‑start workflow lets sellers import all Sponsored Products campaigns, run a Keyword Health analysis (green/yellow/red ratings) and apply bid...
Helium 10 Blog