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In Q1 2026 SellerApp signed 100 enterprise brands, all choosing Amazon DSP. DSP generated >60% of revenue, delivering 4× ROAS, 25% lower CPA, and 15‑20% higher...
SellerApp Blog
Amazon’s Unboxed 2025 unveiled an AI‑powered advertising suite that went live in Q1 2026, adding Multi‑Touch Attribution, a Unified Campaign Manager and...
SellerApp Blog
Amazon’s 2026 roadmap adds near‑real‑time Amazon Marketing Cloud data, automated campaign‑overlap alerts, default predictive audiences, a self‑service DSP and...
Helium 10 Blog
Starting in 2026 Amazon will replace view‑based attribution with a shopping‑signal enhanced model, splitting ROAS into “standard” (last‑touch, shortened...
Marketplace Pulse
Starting Jan 28 2026 Amazon Sponsored Brands Product Collections will require a minimum of three ASINs and allow up to ten per ad group, and will drop all...
Sell on Amazon Announcements
In 2026 Amazon switched its PPC engine to a real‑time, intent‑driven spend model, treating daily caps as maximum authorizations. Budgets can be exhausted...
Sell on Amazon Announcements
Amazon is merging Sponsored Products, Sponsored Brands, Sponsored Display, and streaming TV ads into a single AI-powered dashboard launching Q1 2026,...
Advertising API Release Notes
Amazon has merged Attribution with the DSP, delivering a unified dashboard that shows off‑Amazon clicks through to checkout. Early data shows a three‑fold...
Amazon Advertising Blog
Amazon Marketing Cloud (AMC) lets sellers run SQL‑like queries on a unified, de‑identified data lake covering Sponsored Brands, Products, Display and DSP. Data...
Helium 10 Blog
Amazon Unboxed 2025 rolls out a refreshed advertising console that combines Sponsored Products, Sponsored Brands and DSP data, plus new multi‑channel...
Helium 10 Blog
Amazon launched Ads Agent at Unboxed 2025, an AI tool that automates campaign creation, optimization, and analytics using natural language commands. Beta...
Advertising API Release Notes
Amazon’s Ads Console adds a Discount Simulator that projects visibility and conversion for any discount tier. CPC is about 25% higher YoY (e.g., $0.80 → $1.00)...
Advertising API Release Notes
In 2026 Amazon shifts PPC from keyword matching to persona‑based campaigns, using backend attributes, the new 12‑month LTV metric, and AI tools like Audience...
Advertising API Release Notes
Amazon's 2025 advertising budget rules now allow the platform to exceed daily budgets by 25% and automatically redistribute funds between campaigns based on...
Seller Central News
In 2025 Amazon revamped its ad placement engine, moving ranking from raw bid to a creative quality score that evaluates visual composition, production value...
Advertising API Release Notes
Amazon Brand Stores let brand‑registered sellers create a free, multi‑page storefront (e.g., brandname‑store.amazon.com). Stores with 3+ pages and embedded...
Seller University
Helium 10’s Weekly Buzz (Oct 2 2025) announced Amazon’s new advertising surcharge – a mandatory “Tax” line on every Sponsored Products, Brands and Display...
Helium 10 Blog
In September 2025 Amazon unveiled the AI‑Enhanced Advertising Console, which auto‑generates keyword groups, drafts ad copy and optimizes bids, and introduced a...
Helium 10 Blog
Amazon’s Prime Day 2025 Advertising Playbook (released 2025) shows that multi‑format campaigns (Sponsored Products, Sponsored Brands, display) drove 139% more...
Advertising API Release Notes
During the week of July 24‑25, Amazon raised list prices of sub‑$10 items ~5% and increased referral fees to 8% for SKUs under $15, while the Accelerate 10%...
Helium 10 Blog