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2 articles

2 articles

Advertising API·9 months agonotable

Amazon DSP Introduces Unified Brand Safety Controls for Programmatic Campaigns

In early 2024 Amazon DSP rolled out a unified brand‑safety framework that consolidates all safety settings into a single profile, adds three inventory tiers...

Amazon Advertising Blog

Advertising API·10 months agonotable

Amazon Marketing Stream Adds DSP Support, Delivering Hourly Campaign Data for Faster Ad Decisions

In early 2024 Amazon Marketing Stream added DSP support, delivering hourly impressions, clicks, spend, CTR and viewability metrics as JSON payloads pushed to...

Amazon Advertising Blog