Overview

Amazon sellers can tap into a global customer base, but earnings vary widely. Recent data shows that roughly half of active sellers generate between €1,000 and €2,300 each month, a range that defines the core market for many small‑ and medium‑size businesses.

Key Points

• Mid‑range earnings — About 50 % of sellers fall into the €1,000‑€2,300 monthly band, indicating that this segment represents the bulk of the marketplace’s revenue pool.
• Below €1,000 group — A sizable portion of merchants earn less than €1,000, often because they are new entrants or focus on low‑volume niche items.
• High‑performers — The remaining 30‑40 % surpass €2,300 per month, with some scaling to six‑figure annual sales through strong branding and aggressive advertising.
• Category impact — Electronics, home goods, and beauty products typically post higher average sales, driven by larger price points and healthier margins.
• Fulfillment advantage — Sellers using Amazon’s Fulfilled‑by‑Amazon (FBA) service see roughly 20 % more revenue than those handling shipments themselves (FBM), thanks to Prime eligibility and faster delivery.
• Advertising ROI — Allocating 5 %–10 % of revenue to Sponsored Products correlates with a 15 %–25 % lift in monthly profit, as paid placements boost visibility and conversion rates.

How Amazon Seller Earnings Work

1. Product discovery — A merchant spots a trending kitchen gadget that has enjoyed a 35 % rise in search volume over the past three months, signaling strong consumer interest.
2. Pricing strategy — The seller sets the list price at €29.99 after confirming that comparable items range between €27 and €32, ensuring competitiveness while preserving margin.
3. Listing optimization — By inserting five high‑relevance keywords and uploading professional‑grade images, the product’s click‑through rate climbs 12 % within the first fortnight.
4. Ad campaign launch — Investing €300 in Sponsored Products yields roughly 150 additional units sold in month one, translating to an extra €4,500 in gross sales.