Overview

Amazon's Automate Pricing tool is designed to automatically adjust your listing prices based on rules you configure in Seller Central. However, sellers sometimes find that their prices aren't updating as expected. This guide walks through the most common reasons why automated repricing may stop working and how to resolve each issue.

Key Points / What Sellers Need to Know

• Inactive SKUs won't reprice — If a SKU has become inactive for any reason, Automate Pricing will skip it entirely until the listing is reactivated.
• Manual price changes can pause repricing — Updating a price through feeds, Seller Central, or third-party software may automatically pause the repricing rule on that SKU, depending on your settings.
• Active promotions block repricing — Listings with a sale price or active promotion will not be repriced by the tool until those promotions end.
• Rule criteria must match for price changes — Automate Pricing only adjusts your price when all conditions in your repricing rule are met. If there's no matching scenario, no change occurs.
• SKUs must be assigned to a rule — A SKU that isn't linked to any repricing rule will naturally not receive automated price updates.

Checking SKU Status

The first step in troubleshooting is confirming that the SKU in question is actually active. Navigate to Automate Pricing in Seller Central, search for the SKU, and verify its status. Inactive SKUs are completely excluded from repricing, so if a listing has been suppressed, closed, or otherwise deactivated, you'll need to resolve the underlying listing issue before automated pricing can resume. Amazon provides additional documentation on reactivating inactive SKUs within Seller Central's help resources.

Manual Price Changes and Repricing Pauses

One of the most common culprits behind stalled repricing is a manual price update. When you change a price outside of the Automate Pricing tool — whether through inventory feeds, the Manage Inventory page, or a third-party repricing application — Amazon may pause the repricing rule for that SKU. To check whether this has occurred, locate the SKU in Automate Pricing, click on it, and review the details in the price column. If the listing shows a "paused: price changed manually" status, you've found the issue.