Overview

Amazon operates multiple regional marketplaces around the world, and each one has its own set of registration requirements for sellers. Whether you're planning to sell domestically in the United States or expand internationally across Europe, Japan, or India, understanding what documents and information you'll need upfront can save you time and prevent delays in getting your seller account approved.

Key Points / What Sellers Need to Know

• Each marketplace has unique requirements — While the general registration process is similar across Amazon's global stores, specific documentation such as tax forms, VAT numbers, and accepted bank accounts vary by region.
• U.S. sellers must complete a tax interview — Amazon's registration for the U.S. marketplace includes a step-by-step tax interview that determines whether you need to file a W-9 (U.S. taxpayer) or W-8BEN (non-U.S. taxpayer).
• European marketplaces are unified under one account — Registering for any single European Amazon marketplace automatically enables your account across all EU stores, though you still need to create listings separately in each one.
• VAT registration is required for European sales — While you can begin the registration process without a VAT number, you must provide one before you can actively sell on Amazon's European marketplaces.
• Additional identity documents may be required — Amazon may ask for scanned copies of a passport, national ID, bank account statement, or credit card statement as part of its verification process.

United States Registration Requirements

To register as a seller on Amazon.com, you need to provide a valid credit card, a bank account, a phone number, and your tax information. During the registration process, Amazon walks you through an online tax interview that determines your taxpayer status. U.S.-based sellers will typically complete a W-9 form, while international sellers registering on the U.S. marketplace will need to fill out a W-8BEN form instead. Amazon may also request supplementary identity verification documents, including scanned copies of your passport, national ID card, or financial statements from your bank or credit card provider. These additional checks are part of Amazon's efforts to verify seller identities and maintain marketplace integrity.