Overview

Amazon actively monitors product listings for pricing anomalies that could indicate errors, and will deactivate listings it flags as potentially mispriced. When this happens, sellers receive a notification and their affected listings are removed from search results until the issue is resolved. Understanding how Amazon detects these errors and how to fix them quickly is essential for maintaining uninterrupted sales.

Key Points / What Sellers Need to Know

• Automatic detection — Amazon's system continuously scans listings and compares prices against historical data, competitor pricing, and other marketplace signals to identify potential pricing mistakes.
• Listing deactivation — When a potential pricing error is detected, Amazon may deactivate the listing immediately to protect customers from being charged an unreasonably high or suspiciously low price.
• Seller notification — You will receive an alert in Seller Central when a listing is blocked, typically visible in your Account Health dashboard and via email.
• Revenue impact — Deactivated listings generate zero sales, so resolving pricing errors quickly is critical to avoiding lost revenue.
• Total price matters — Amazon evaluates the total cost to the customer, which includes the item price plus any shipping charges, when determining whether a pricing error exists.

How Amazon Identifies Pricing Errors

Amazon's pricing error detection system looks at the total price a customer would pay, which is calculated as the item price plus shipping charges plus any other applicable fees. If this total price deviates significantly from what Amazon considers reasonable for that product — based on the item's pricing history, comparable products, and recent sale prices across the marketplace — the system may flag the listing. This means that even if your item price looks correct, an unusually high shipping charge could trigger the error. Sellers can find their deactivated listings in the Manage Inventory section of Seller Central by filtering for inactive listings or by selecting the pricing error filter from the drop-down menu in the Fix Your Products dashboard.