Overview

Amazon offers a professional imaging service that provides product photography and video for eligible items listed on its marketplace. While the service can be a valuable resource for sellers looking to improve their listings with high-quality visuals, the terms and conditions governing it contain important provisions about content ownership, licensing rights, and liability that every participating seller should understand before enrolling products.

Key Points / What Sellers Need to Know

• Amazon owns all imagery produced — Any photographs or videos created through the Imaging Services are considered the sole and exclusive property of Amazon, not the seller who submitted the product.
• Sellers receive a limited license — Amazon grants participating sellers a non-exclusive license to reproduce and publicly display the resulting product images, but this license comes with restrictions and can be revoked for specific uses at Amazon's request.
• Human model images have additional restrictions — The license to use imagery does not extend to photographs or videos that include human models, meaning sellers cannot freely repurpose lifestyle or model-based content created through the service.
• Eligibility is at Amazon's discretion — Amazon decides which products qualify for the Imaging Services program, and sellers have no guaranteed right to have any particular product photographed or filmed.
• Reimbursement exclusions apply — If products are lost or damaged during the imaging process, Amazon will reimburse sellers according to its standard terms, but several product categories are explicitly excluded from reimbursement.
• Supplementary to the Business Solutions Agreement — These terms operate in conjunction with Amazon's broader Business Solutions Agreement (BSA), meaning all standard marketplace rules still apply.

How the Service Works

Amazon's Imaging Services allow sellers to submit eligible products for professional photography and video production. Once a product is accepted into the program, Amazon's team captures high-quality images and videos designed to meet marketplace standards and enhance product detail pages. The resulting visual content, referred to as "Product Images" in the terms, is then made available for use on the Amazon marketplace. Sellers should note that participation in the program is not an entitlement — Amazon retains full authority to determine which products are eligible, and this decision is made at the company's sole discretion with no obligation to explain or justify the criteria used.