Overview

Amazon may automatically move a listing to a different product type when the information you provide—title, description, or bullet points—doesn’t match the category you originally selected. The system sends warning code 18367 to alert sellers that a reclassification has taken place. Ignoring the warning can lower visibility, so sellers need to understand why it happens and how to correct it.

Key Points

• Automatic reclassification — Amazon’s catalog engine scans the textual attributes of a listing and can override the seller‑chosen product type if the content suggests a more appropriate category.
• Search visibility at stake — A product placed under an incorrect type may disappear from category‑specific searches and filters, reducing the chances of a sale.
• Attribute alignment is critical — The product type you select must be consistent with the wording in the title, bullet points, and description for Amazon to accept the classification.
• Bulk‑feed impact — Sellers who upload inventory via feed templates must download the template that matches the suggested product type and resubmit the affected SKUs.
• No suspension risk — Receiving code 18367 does not trigger an account hold, but repeated mismatches can attract additional catalog‑quality scrutiny.
• Resolution path depends on agreement — If you agree with Amazon’s suggested type, accept it; if not, revise the listing attributes to better reflect the original classification.

How Amazon Reclassifies Product Types

1. Attribute analysis — Amazon’s algorithm extracts keywords from the title, bullet points, and description. For example, a listing titled “Stainless Steel Hand Mixer with 5 Speeds” that is placed in Electronics will trigger a keyword match for “hand mixer,” a term commonly associated with Kitchen & Dining.
2. Category comparison — The system compares extracted keywords against the attribute rules for the selected product type. If the rule set for Electronics does not include “hand mixer,” the algorithm flags a mismatch.