Overview

Prestozon has rolled out a fresh Search Term Chart that lets Amazon advertisers visualize the performance of individual PPC keywords over any chosen period. By clicking a tiny chart icon next to each term, sellers receive a line‑graph view of impressions, clicks, spend and sales, broken down by the specific ad target. This visual tool helps sellers detect seasonal patterns, pinpoint weak keywords, and fine‑tune bids without digging through spreadsheets.

Key Points

• Instant timeline view — Selecting the chart icon launches a multi‑line graph that tracks impressions, clicks, ad spend and revenue for the chosen keyword across the defined date range. Example: The graph for “bamboo kitchen utensils” shows a steady climb in impressions from May through July.
• Target‑level detail — Data can be sliced by campaign, ad group or match type, revealing which exact targeting element is driving the keyword’s results. Example: Switching to “by ad group” highlights that the “Eco‑Chef” ad group supplies 68 % of sales for the same term.
• Historical overlay — A slider lets users compare the current window with the same interval from previous months, making holiday spikes or promotional lifts immediately visible. Example: Overlaying October 2023 on October 2022 uncovers a 45 % higher sales volume during a Prime Day event.
• One‑click access — The chart icon lives inside the search‑term list, removing the need to export CSV files or jump between dashboard tabs. Example: While reviewing the term “silicone baking mats,” a seller clicks the icon and sees the full performance chart in seconds.
• Custom date selection — Users may define any start and end date—from a 7‑day snapshot to a full 12‑month view—matching the planning horizon of their advertising calendar. Example: Setting the range to 1 January – 31 January isolates a post‑holiday dip that warrants a bid reduction.
• Export and annotation — The pop‑up includes a CSV export button and a note field, allowing sellers to download raw numbers or tag insights for later reference. : A note is added that a 10 % bid increase on “Premium Cookware” coincided with the observed sales surge.