Overview

Amazon’s Collab tool creates a shared workspace inside Seller Central where brand owners and external designers can exchange product‑design files, comments, and decisions. Launched to simplify the back‑and‑forth that usually happens over email, the feature lets owners approve, reject, or ask for changes while giving designers a clear path to submit revisions. Sellers who rely on custom packaging, A+ Content, or storefront graphics should adopt Collab to keep design cycles fast and auditable.

Key Points

• Separate user roles — The platform distinguishes brand owners, who act as reviewers, from designers, who upload and update artwork, each with its own menu options.
• Three decision outcomes — For every submission, owners can click Approve, Reject (with a required reason), or Request Revision, giving full control over the creative pipeline.
• Commentary encouraged — Although optional, Amazon recommends adding written feedback because precise notes cut the number of back‑and‑forth iterations.
• Designer withdrawal — If a designer spots an error or changes direction, they can pull the submission from the queue before the owner reviews it.
• Transparent revision flow — When a revision is uploaded, designers can attach a short note highlighting what was altered, letting owners see the exact changes at a glance.

How Brand Owners Review Designs

1. Open the Collab dashboard — After logging into Seller Central, owners click the “Collab” tab on the main navigation; the review pane lists every pending design with status “Awaiting Review.” Example: A snack brand sees three new packaging mock‑ups waiting for approval.
2. Inspect the submission — Selecting a design opens a preview window that displays the uploaded template, the intended placement (e.g., front‑of‑pack, A+ module), and any designer comments. Example: The owner examines a 300 dpi front‑of‑pack image for a new flavor.
3. Choose an action —