Overview

Amazon Brand Registry requires sellers to submit specific trademark details during the enrollment process. Because the United States Patent and Trademark Office (USPTO) has its own formatting and classification system, sellers need to understand exactly how to locate and enter their trademark information. Getting these details right is essential to avoid delays or rejections in your Brand Registry application.

Key Points / What Sellers Need to Know

• Exact trademark name match — The brand name entered in your Brand Registry application must match the trademark name exactly as it appears in the USPTO database. Even minor formatting differences can cause your application to be rejected.
• Registered and pending trademarks are accepted — Amazon accepts US trademarks that are either fully registered or pending registration, giving sellers the option to apply before their trademark is officially granted.
• Word marks and design marks are eligible — Both text-based trademarks (word marks) and image-based trademarks (design marks) qualify for initial Brand Registry enrollment. Other trademark types can be added after enrollment.
• Foreign applicants need a US-licensed attorney — The USPTO requires foreign-domiciled applicants or registrants to be represented by a US-licensed attorney, and Amazon may apply additional scrutiny to applications filed through intermediaries.
• WIPO trademarks require the USPTO number — If your trademark was issued through the World Intellectual Property Organization (WIPO) with US designation, you must use the registration number as it appears on USPTO, not your WIPO number.

How to Find Your Trademark Details on USPTO

To locate your trademark information, visit the USPTO website and search using your serial number, registration number, or reference number. Once you find your trademark, verify that the name matches exactly what you plan to enter in your Brand Registry application. Pay close attention to the spelling and formatting displayed next to the trademark name field. When completing the Brand Registry application, select "United States – USPTO" as your trademark office. If your trademark is registered, enter the registration number; if it is pending, enter the serial number instead.