Overview

Amazon has upgraded the Vendor Analytics data feed to incorporate three destination‑level fields—shipToCountryCode, shipToCity, and shipToStateOrProvince—effective across every Amazon marketplace. The new attributes let vendors see exactly where each unit is shipped, giving them the granularity needed for tighter inventory control, targeted marketing, and streamlined compliance.

Key Points

• New grouping dimensions — Vendors can now break reports down by the country, city, or state/province that receives each shipment, turning a generic sales table into a location‑specific view.
• All marketplaces covered — The three fields are populated for every Amazon region, from the United States and Canada to Germany, Japan, Brazil, and India, so sellers enjoy a uniform data model no matter where they list.
• Sharper demand signals — By linking spikes in sales to a particular city—say a surge in orders to “Munich” during Oktoberfest—vendors can anticipate short‑term demand and move stock accordingly.
• Logistics bottleneck detection — Filtering on shipToStateOrProvince makes it easy to spot where fulfillment slows down; for example, a pattern of delayed deliveries in “Florida” during hurricane season can trigger proactive carrier adjustments.
• Advertising spend alignment — Campaigns can be calibrated to the actual destination of shipments; a brand targeting “FR” (France) can now allocate budget only to ads that result in shipments to French addresses, improving ROAS.
• Built‑in compliance data — Destination fields satisfy many tax, customs, and reporting requirements, allowing vendors to generate export‑ready files without stitching together separate order extracts.

How the Updated Vendor Analytics Dataset Works

1. Choose a location field in the query builder — In the Group‑By menu, select one of the new attributes; for instance, a vendor may pick shipToCity to produce a city‑level sales breakdown for Q3.
2. Execute the query and receive segmented output — The system returns a result set that includes the chosen location column alongside standard metrics such as units sold, revenue, and returns; a sample row could show 2,400 units shipped to “Portland, OR” generating $96,000 in sales.