Overview

Amazon's Account Health Rating (AHR) is a numerical score that reflects how well your selling account complies with Amazon's policies. It serves as a direct indicator of your account's risk of deactivation, and it's visible on the Account Health dashboard for every store where you sell. Understanding which policies feed into this rating is essential for protecting your business and maintaining good standing on the platform.

Key Points / What Sellers Need to Know

• AHR measures deactivation risk — The rating is designed to give sellers a clear signal of how close their account may be to suspension due to policy violations. A lower score means higher risk.
• Not all Amazon policies are included — Only a specific subset of Amazon's program policies currently factor into the AHR calculation. Additional policies may be incorporated over time.
• The policy list is updated periodically — Amazon has indicated that the Account Health page will be refreshed as new policies are added to the AHR framework, so sellers should check back regularly.
• No policies were changed because of AHR — Amazon has stated that the introduction of the Account Health Rating did not alter any existing policies. The rating is an enforcement and transparency tool, not a policy revision.
• Automated and human review both play a role — Amazon uses a combination of machine learning, natural language processing, and expert human reviewers to detect and monitor policy violations.

How Amazon Detects Policy Violations

Amazon's enforcement system relies on a layered approach that blends automation with human judgment. Advanced machine learning models and natural language processing tools scan listings and seller activity to proactively flag suspected policy violations. These systems are continuously improving — new data is fed into them daily, allowing the algorithms to get better at automatically blocking non-compliant offers before they reach customers. When automated tools flag an issue, expert human reviewers may step in to make final determinations, especially for more complex or ambiguous cases. This dual approach also handles reports of illegal products and content submitted by rights owners, customers, or other third parties.