Understanding the Seller Fulfilled Prime Order Defects Report
Amazon's Seller Fulfilled Prime order defects report flags orders that miss fulfillment performance requirements. It tracks eligibility metrics like on-time delivery, valid tracking, and cancellation rate, helping sellers diagnose and fix issues before losing SFP status.
Overview
Amazon provides Seller Fulfilled Prime (SFP) participants with a detailed order defects report that flags shipments failing to meet the program's strict fulfillment standards. This report is an essential diagnostic tool for sellers who need to identify problem orders, understand why they were flagged, and take corrective action before performance issues escalate. Accessing and reviewing this report regularly can help sellers maintain their SFP eligibility and avoid suspension from the program.
Key Points / What Sellers Need to Know
- The report tracks three core eligibility metrics — On-time delivery, valid tracking rate, and cancellation rate are the primary performance requirements that determine whether an order appears in the defects report.
- Only orders that fail eligibility metrics are included — If an order misses only supporting metrics but passes all three eligibility metrics, it will not appear in the report.
- Supporting metrics provide additional context — Late delivery with promise extension, late carrier first scan, and shipping labels purchased outside Amazon's system are tracked as supplementary data points alongside the main eligibility flags.
- Promise extensions affect delivery calculations — The report distinguishes between delivery deadlines with and without promise extensions, giving sellers visibility into how adjusted timelines impact their performance.
- Access is through the SFP performance dashboard — Sellers can download the report directly from their Seller Fulfilled Prime performance dashboard under the metrics section.
What the Report Contains
The order defects report is a downloadable file containing detailed information about each flagged order. Every row includes the order ID, the date and time the order was received (matching the purchase date on the order details page), and the required ship-by date. Delivery dates are broken into two columns: the promised delivery date without a promise extension and the promised delivery date with a promise extension applied. Actual fulfillment data is also captured, including the carrier's first scan date and time, the actual delivery date and time, carrier name, shipping method, and tracking ID. Additional fields cover the unit count, origin zip code, and destination zip code, giving sellers a comprehensive view of every shipment that fell short of SFP standards.
Analysis & Recommendations
Why This Matters
Seller Fulfilled Prime participants must meet strict performance thresholds to keep their Prime badge. Understanding how the defects report works helps sellers identify problem areas, fix recurring issues, and avoid suspension from the program.
Key Takeaways
- Only orders that fail eligibility metrics (on-time delivery, valid tracking, cancellation rate) appear in the defects report
- Supporting metrics like late carrier first scan and labels purchased outside Amazon provide diagnostic detail but don't trigger inclusion alone
- The report distinguishes between delivery deadlines with and without promise extensions
- Regular review of the report helps sellers spot patterns and address root causes before losing SFP eligibility
Recommended Actions
- →Download and review your SFP order defects report weekly from the Seller Fulfilled Prime performance dashboard
- →Investigate any recurring carrier or shipping lane issues revealed by the origin/destination zip code and carrier data in the report
- →Ensure all shipments use Amazon-integrated carriers with valid tracking to avoid defects on the valid tracking metric
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