Overview

Amazon provides sellers with a Promotions Report that tracks all promotional discounts applied to Fulfillment by Amazon (FBA) customer orders. This report is an essential tool for sellers who run promotions and need to reconcile their discount spending against actual sales. Understanding the data in this report helps sellers evaluate whether their promotional strategies are delivering a positive return on investment.

Key Points / What Sellers Need to Know

• Report Scope — The Promotions Report covers only FBA orders where a promotion was applied, such as percentage-off deals, buy-one-get-one offers, or free shipping promotions. It does not include Merchant Fulfilled orders.
• Discount Tracking — Each line item shows the exact discount value applied to a specific shipment item, allowing sellers to see promotion costs at a granular level rather than just order-level totals.
• Promotion Identification — Every promotion is tagged with a unique promotion ID and description, making it straightforward to match report data back to the specific promotions you created in Seller Central.
• Shipment-Level Detail — The report breaks data down by individual shipment and shipment item, which is important for multi-item orders where different promotions may apply to different products.
• Currency Information — Transaction currency is included in each record, which is particularly useful for sellers operating across multiple Amazon marketplaces.

Report Fields Explained

The Promotions Report contains several key data columns that sellers should understand. The shipment-date field records when the item was actually shipped to the customer, not when the order was placed. The item-promotion-discount field shows the monetary value of the discount applied to each individual item within a shipment. The item-promotion-id is a unique identifier assigned to the specific promotion that generated the discount, while the description field provides a human-readable name for that promotion. Together, these fields let sellers trace every dollar of promotional spending back to its source.