Understanding the Build International Listings Report in Seller Central
Amazon’s Build International Listings (BIL) now provides a real‑time “Build International Listings Report” that auto‑generates after any BIL configuration change and can also be pulled on‑demand. The report is delivered as a CSV and on‑screen table within a few minutes (manual requests finish under five minutes) and shows source SKU, source/target prices, sync status and error notes.
Overview
Amazon’s Build International Listings (BIL) tool now offers a dedicated “Build International Listings Report” that gives sellers a real‑time view of how their offers are linked across foreign marketplaces. The report appears automatically after key configuration changes and can also be pulled on demand, making it a vital resource for anyone scaling globally.
Key Points
- Cross‑marketplace snapshot — The report lists every source‑marketplace SKU and shows which target marketplaces it is connected to, letting sellers audit their international footprint in a single view.
- Pricing comparison — Both the list price and any active sale price are displayed for the source offer and each target offer, so price mismatches are instantly visible.
- Error diagnostics — When a listing fails to appear in a target marketplace, the report flags the exact reason (e.g., restricted category, missing attribute) and suggests the next steps to fix it.
- Multiple source support — If a seller runs BIL from two different home marketplaces (for example, the US and Canada), the system generates a separate report for each source, keeping data neatly segmented.
- Active connection prerequisite — The report is only generated when at least one BIL connection exists between a source marketplace and a target marketplace; inactive or deleted connections produce no report.
How the Report Works
-
Trigger events — The system creates a fresh report whenever a seller:
- Establishes a new BIL connection (e.g., adds Germany as a target for a US source).
- Adds an additional target marketplace to an existing link (e.g., includes Japan alongside the UK).
- Modifies connection settings such as price‑mapping rules or fulfillment preferences.
- Removes a target marketplace from the connection (e.g., deletes France).
- Updates the exclusion list that prevents specific SKUs from being sent to a target market.
Example: After adding Italy as a new target for a US‑based catalog, the report automatically refreshes to show Italian listings for every eligible SKU.
Analysis & Recommendations
Why This Matters
The report lets sellers instantly see price mismatches and sync failures across all target marketplaces, reducing manual checks that previously required visiting each storefront. By flagging exact error codes (e.g., CAT‑RESTRICT) and offering corrective suggestions, sellers can remediate issues faster and protect revenue in multiple regions.
Key Takeaways
- The report is generated automatically after any BIL trigger event such as adding or removing a target marketplace.
- Both a downloadable CSV and an on‑screen table are provided, with columns for source SKU, source price, target marketplace, target price, sync stat...
- Automatic regeneration occurs within a few minutes; manual on‑demand requests complete in under five minutes under normal load.
- When a seller uses multiple home marketplaces (e.g., US and Canada), a separate report is created for each source marketplace.
Recommended Actions
- →In Seller Central > Build International Listings, click “Generate Report” after changing price‑mapping rules or target markets to get an up‑to‑date...
- →Download the CSV, filter the “Failed” status rows, and address each error code (e.g., CAT‑RESTRICT) by updating the product category or removing th...
- →For multi‑source sellers, open each source’s report and compare the success rate percentages to prioritize optimization efforts.
Comments
Join the discussion
Log in or create an account to share your thoughts on this update.
No comments yet. Be the first to share your thoughts!