Overview

Amazon sellers sometimes run into pages or tools inside Seller Central that simply do not appear. This is intentional, not a glitch. Visibility is governed by the seller’s account type, any enrolled services such as FBA, and the permission settings applied by the primary account administrator—details every seller managing a team must understand.

Key Points

• Selling plan dictates core feature set — An Individual‑plan seller cannot see the Bulk Listing or Advertising dashboards that are automatically available to Professional‑plan accounts.
• FBA enrollment adds dedicated sections — Once a seller opts into Fulfillment by Amazon, the “FBA Inventory” and “FBA Fees” pages become visible, while a self‑fulfilled seller never sees them.
• Primary administrator holds unrestricted access — The user who originally registers the Seller Central account can view every menu item, from Payments to Brand Registry, without limitation.
• User Permissions are limited to Professional/FBA accounts — Only sellers on a Professional plan or those using FBA can create secondary logins; an Individual seller without FBA cannot add a virtual assistant.
• Help topics can be browsed publicly — Amazon publishes many help articles at sellercentral.amazon.com that anyone can read, which is useful for prospective sellers researching features before committing to a plan.
• Permission changes take effect immediately — When the primary admin modifies a user’s rights, the new access level is reflected the next time the user logs in, eliminating any lag time.

How Account Permissions Work

1. Account creation – primary admin assignment — The first user who signs up becomes the default administrator and instantly gains full access to every Seller Central page; for example, a new brand owner can immediately open the “Brand Registry” tab.
2. Inviting secondary users – User Permissions tool — From the “Settings → User Permissions” screen, the admin can send an invitation to an employee’s email; the employee then receives a link to set up a separate login that only shows the sections the admin selects, such as “Inventory” but not “Advertising.”