Overview

When setting up promotions on Amazon, sellers need to define which products are included in each offer. Amazon provides several types of product selection lists that let you target specific items, categories, or brands within your promotions. Understanding how each list type works is essential for running effective, well-targeted promotional campaigns.

Key Points / What Sellers Need to Know

• Multiple list types available - Amazon offers four distinct product selection list types: SKU lists, ASIN lists, Browse Node ID lists, and Brand Name lists, each suited to different targeting needs.
• Volume limits vary by type - SKU and ASIN lists support up to 4,000 entries each, Brand Name lists also allow up to 4,000 entries, while Browse Node ID lists are capped at 250 entries.
• Lists cannot be deleted - Once you create a product selection list, it is permanent. However, you can remove all items from a list if you no longer want to use it.
• Formatting requirements differ - Each list type has specific formatting rules for how entries should be separated, and brand names are case-sensitive.
• Combinable for precision - You can compose lists using one or more identifiers to build more expressive and targeted product selections for your promotions.

How Product Selection Lists Work

Product selection lists are the foundation of Amazon's promotion targeting system. When you create a promotion, you define which products qualify by building one of these lists. Each list type uses a different product identifier, giving you flexibility in how broadly or narrowly you target your offers. You can use a single identifier type or combine multiple entries within a list to create more precise product groupings. This system allows sellers to run promotions ranging from a single SKU to an entire brand catalog.

List Types Explained

The SKU list lets you target products using your internal stock-keeping units. You can include up to 4,000 SKUs, entered one per line. This is ideal when you want granular control over exactly which inventory items are included in a promotion. The works similarly but uses Amazon Standard Identification Numbers instead. ASIN lists also support up to 4,000 entries and offer more flexible formatting, accepting new lines, spaces, commas, or semicolons as separators between entries.