Overview

When Amazon Business customers purchase your products, Amazon assigns a specific price type to each item in the order. These designations — which include business price, quantity discount, and negotiated price — appear on both the Manage Orders page and in downloadable order reports. Understanding these price types helps sellers track how B2B buyers are purchasing their products and which pricing strategies are driving the most sales.

Key Points / What Sellers Need to Know

• Three distinct price types exist — Amazon Business orders can reflect a standard business price, a quantity-based discount price, or a negotiated price, each indicating a different purchasing path the buyer used.
• Price types appear in two places — Sellers can view the price designation on the Manage Orders page in Seller Central (displayed beneath the item price) and in the designation column of downloadable order reports.
• Professional selling plan required — Business pricing features, including the ability to set business prices and quantity discounts, are only available to sellers enrolled in Amazon's Professional selling plan.
• Quantity discounts reward bulk buyers — Sellers can configure tiered pricing that automatically applies when a business buyer orders above certain quantity thresholds, and these orders are labeled accordingly.
• Negotiated prices reflect direct offers — When a buyer requests a quote and the seller responds with a custom price, the resulting order carries a negotiated price designation.

How Business Price Types Work

Amazon Business allows sellers to offer specialized pricing beyond their standard consumer listing price. The most basic option is the business price, which is a separate, typically lower price visible only to verified Amazon Business buyers. When a B2B customer purchases at this price, the order is tagged with a business price designation. Quantity discounts build on this by letting sellers define tiered pricing tiers — for example, offering five percent off for orders of ten or more units, and ten percent off for fifty or more. These tiers are configured in the pricing section of each listing and automatically apply at checkout when a business buyer meets the threshold.