Overview

Amazon has established a framework to help rights owners protect their intellectual property across its marketplace. This reference page outlines how brand owners can safeguard trademarks, copyrights, patents, and other IP assets using Amazon's tools and programs. For sellers who own brands, understanding these protections is essential to maintaining control over product listings and combating unauthorized use of their intellectual property.

Key Points / What Sellers Need to Know

• IP protection is a shared responsibility — Amazon provides tools and programs for rights owners, but brand owners must take an active role in monitoring and reporting potential infringements on the platform.
• Brand Registry is central to IP protection — Sellers with registered trademarks can enroll in Amazon Brand Registry, which unlocks a suite of protective tools and greater control over branded listings.
• Multiple IP types are covered — Amazon's policies address trademarks, copyrights, patents, and other forms of intellectual property, each with its own reporting and enforcement mechanisms.
• Legal counsel is recommended — Amazon explicitly advises rights owners to consult an attorney or local IP office for specific legal questions, as the platform's guidance does not constitute legal advice.
• Proactive tools are available — Brand Registry includes proprietary text and image search capabilities, predictive automation for flagging suspected violations, and enhanced authority over product listings bearing your brand name.

How Brand Registry Works

Amazon Brand Registry is the primary program for rights owners seeking to protect their intellectual property on the platform. To be eligible, sellers must hold a registered trademark in the country where they wish to enroll. Once enrolled, brand owners gain access to a set of tools designed to identify and address potential IP violations more efficiently. The program uses proprietary search technology that scans both text and images across Amazon's catalog, helping rights owners locate listings that may be using their brand assets without authorization. Additionally, the system employs predictive automation that learns from previous reports of suspected infringement, becoming more effective at flagging potential issues over time.