Overview

Amazon's Inbound Performance Feedback system gives FBA sellers visibility into problems detected when their shipments arrive at fulfillment centers. Available directly within Seller Central, this tool highlights issues such as labeling errors, packaging defects, and quantity discrepancies — and assigns coaching levels that can escalate to penalties if problems persist. For any seller shipping inventory into FBA, understanding and monitoring this feedback is essential to avoiding costly chargebacks and shipment restrictions.

Key Points / What Sellers Need to Know

• Shipping Queue visibility — The Shipping Queue in Seller Central displays the status of all your active and recent shipments, serving as your central hub for tracking inbound inventory progress.
• Red notification alerts — When Amazon's receiving team identifies problems with a specific shipment, a red notification appears in the Problems column of your Shipping Queue, flagging issues that need your attention.
• SKU-level problem detail — For each flagged shipment, you can drill down to see exactly which merchant SKUs are affected, the type of problem detected, the number of impacted units, and the coaching level assigned.
• Coaching levels drive accountability — Amazon assigns coaching levels to inbound problems, ranging from informational warnings to more severe levels that may result in fees or restrictions on future shipments.
• Defect images when available — For certain problem types, Amazon provides images of the actual defect found during receiving, giving sellers concrete evidence to diagnose and fix their prep and shipping processes.

How It Works

When your FBA shipment arrives at an Amazon fulfillment center, the receiving team inspects the contents against your shipment plan. Any discrepancies or defects are logged and associated with the specific merchant SKUs involved. These issues then appear in your Shipping Queue under the Problems column. To review the details, sellers navigate to the relevant shipment and select the Problems tab, which breaks down each issue by SKU, problem type, affected unit count, and assigned coaching level. Where applicable, clicking into a specific problem reveals additional details and photographic evidence of the defect, helping sellers understand exactly what went wrong.