Understanding Image Error 100590: Missing Variant Images on Amazon Listings
Error 100590 flags missing variant images in a marketplace without suppressing the ASIN. The Feed Processing Summary lists each SKU, variant and attribute (e.g., “MainImage – Missing”). Upload compliant images (≥1000 px, JPEG/PNG, white background) via Seller Central to restore visibility.
Overview
Amazon issues Error 100590 when a listing’s variant images are missing for a specific marketplace. The error does not suppress the ASIN, but the absent images are hidden from shoppers, potentially hurting conversion. Sellers need to locate the gap, upload compliant images, and verify marketplace standards to keep listings fully visual.
Key Points
- No ASIN suppression — The listing remains searchable and purchasable, but the error is flagged as non‑critical.
- Images stay hidden — Variant photos that trigger the error are not shown on the detail page, reducing visual appeal for those options.
- Variant‑specific trigger — The problem appears only when a particular size, color, or style lacks an image in the targeted marketplace.
- Fix is optional but advised — Amazon does not require immediate action, yet completing the image set is strongly recommended for better sales performance.
- Marketplace‑dependent standards — Image dimensions, background color, and file format may differ between Amazon stores, so an image valid in one region can still cause the error elsewhere.
How to Resolve Error 100590
- Pull the processing report — Open the Feed Processing Summary for the recent upload; the report lists each ASIN, the variant SKU, and the exact image attribute flagged as missing. For example, the report may show “B07XYZ123 – Red‑Medium – MainImage – Missing.”
- Cross‑check the variation theme — Review the product’s variation theme (e.g., Color‑Size) in the catalog and confirm that every defined attribute has a dedicated image entry. If the shirt line includes Red, Blue, and Green, each color must have at least one main image uploaded.
- Prepare marketplace‑compliant files — Resize or re‑format the missing images to meet the target store’s guidelines (minimum 1000 px on the longest side, JPEG or PNG, pure white background for main images). A 1200 × 1200 px JPEG of the Green‑Medium shirt with a white backdrop satisfies both US and EU requirements.
- — Use the “Add Images” function in Seller Central or include the corrected image URLs in a flat‑file feed, ensuring the SKU matches the variant identified in step 1.
Analysis & Recommendations
Why This Matters
Hidden variant images reduce shopper confidence and can lower conversion rates, as shown by the three‑color t‑shirt example where the Green option was invisible until the image was added. Fixing the error restores full visual presentation and can improve sales.
Key Takeaways
- Error 100590 hides variant images but does not suppress the ASIN, keeping the product searchable.
- The Feed Processing Summary shows each missing image with SKU and attribute (e.g., “Red‑Medium – MainImage – Missing”).
- Marketplace standards require images ≥1000 px on the longest side, JPEG or PNG format, and a pure white background for main images.
- Adding the missing image for a flagged variant (e.g., Green shirt) clears the error and restores the image on the detail page.
Recommended Actions
- →In Seller Central, go to Inventory > Add Products via Upload > View Processing Report and download the latest Feed Processing Summary to locate all...
- →Create or resize each missing variant image to ≥1000 px, JPEG/PNG, white background, then upload via Inventory > Manage Inventory > Add Images or i...
- →After re‑upload, run a second processing report or view the product page in the target marketplace to confirm the images now display.
Comments
Join the discussion
Log in or create an account to share your thoughts on this update.
No comments yet. Be the first to share your thoughts!