Overview

Error 99025 is a feed submission error that Amazon sellers encounter when a value provided in their product listing file doesn't match the accepted set of options for a particular field. While this error won't necessarily block your entire upload, the invalid value will be ignored, which means your listing may not reflect the information you intended to include.

Key Points / What Sellers Need to Know

• Non-blocking but important — Error 99025 doesn't reject your entire feed, but the specific field with the invalid value will be skipped, potentially leaving your listing incomplete.
• Column-specific issue — The error message identifies which column contains the problematic value, making it easier to locate and fix the mistake.
• Template-defined values — Each product category template in Seller Central has a predefined set of acceptable values for certain fields, and your entries must match one of those options exactly.
• Case and formatting sensitivity — Even minor differences in spelling, capitalization, or formatting can trigger this error if the value doesn't precisely match Amazon's accepted options.

How This Error Occurs

When you upload a flat file or inventory feed to Amazon Seller Central, the system validates each field against a list of allowed values defined in the category-specific product template. If you enter a value that falls outside those accepted options — whether due to a typo, outdated terminology, or simply using a value that Amazon doesn't recognize — the system flags it with error code 99025. The invalid entry is discarded, but the rest of your feed continues processing normally. This means your product listing will be created or updated, but the affected attribute will either remain blank or retain its previous value.

How to Fix It

Resolving error 99025 is straightforward once you identify the problematic field. Start by downloading the most current version of your product category's flat file template from Seller Central, as Amazon periodically updates the accepted values for various fields. Open the template and locate the column referenced in the error message to review the list of valid options. Compare your submitted value against those options and correct any discrepancies, paying close attention to exact spelling and formatting. Once you've updated the value to match one of the accepted entries, resubmit your feed. It's also worth checking whether Amazon has recently changed the valid values for that field, as template updates can sometimes invalidate previously accepted entries.