Overview

Error 90122 appears when Amazon rejects a product‑data feed because a field that must contain plain text includes HTML markup. The issue shows up during bulk uploads, flat‑file submissions, or API calls, and it stops the affected listings from updating until the offending tags are removed. Sellers who rely on fast, large‑scale catalog changes need to understand why the error occurs and how to eliminate it.

Key Points

• Trigger — The error is raised whenever a column such as Title, Bullet Points, or certain backend attributes contains HTML tags like <b>, <br>, or <p>.
• Restricted fields — Amazon permits HTML only in the long description field; titles, bullet points, and most attribute columns must be plain text to keep the marketplace uniform.
• Visibility — Sellers see the error code in the feed processing report after submitting a flat file, XML feed, or SP‑API request.
• Result — The specific row is rejected, leaving the previous product information unchanged until the feed is corrected and re‑uploaded.
• Common source — Copy‑pasting from websites, Word documents, or rich‑text editors often injects invisible HTML that Amazon’s validator catches.
• Tool impact — Third‑party inventory managers may automatically embed formatting markup, causing the same rejection across many SKUs.

How to Resolve Error 90122

1. Identify the flagged column — Open the processing report, locate the row number and column name listed under the error details, then navigate to that cell in your source file. Example: Report shows “Row 127 – Bullet Point 2 contains invalid HTML.”
2. Expose hidden markup — Copy the cell’s content and paste it into a plain‑text editor (e.g., Notepad or TextEdit in plain‑text mode). This action strips any invisible tags and reveals stray characters such as < or > that may not be obvious in Excel. Example: Pasting “Durable construction” shows the raw tags, confirming the violation.