Overview

Error 20007 is a feed processing error that Amazon sellers encounter when submitting product image data feeds with invalid image type values. This error indicates that one or more of the Type fields in your upload contain entries that Amazon's system does not recognize, preventing your product images from being properly associated with your listings.

Key Points / What Sellers Need to Know

• Error Trigger — This error fires when a product image data feed includes a Type value that falls outside Amazon's accepted list, causing the entire image submission to fail for that entry.
• Accepted Main Image Value — The value MAIN must be used to designate the primary product image that appears in search results and at the top of your listing page.
• Swatch Image Value — The value SWATCH is used for color or pattern swatch images, which help customers visualize product variations without clicking into each one.
• Alternate View Values — Values PT1 through PT8 are reserved for alternate product views, giving sellers up to eight additional image slots beyond the main image.
• Case Sensitivity — Type values must be entered exactly as specified. Common mistakes include using lowercase letters, adding spaces, or using non-standard abbreviations.

How Image Types Work

When sellers upload product images through a data feed, each image must be assigned a Type value that tells Amazon where and how to display that image on the product detail page. The MAIN type designates the hero image that customers see first in search results and at the top of the listing. SWATCH images appear as small thumbnails representing different product variations such as colors or patterns. The PT1 through PT8 values correspond to the additional image slots that appear in the image gallery, allowing sellers to showcase their products from multiple angles, highlight key features, or display lifestyle imagery.

Common Causes of Error 20007

Sellers typically encounter this error for a few predictable reasons. The most frequent cause is a typo or formatting issue in the Type field, such as entering "Main" instead of "MAIN" or using "PT9" when only PT1 through PT8 are valid. Another common scenario involves copying feed templates from outdated sources that may reference deprecated or incorrect type values. Sellers who manage large catalogs through automated systems should pay particular attention to how their software populates the Type field, as a single mapping error can cascade across hundreds or thousands of image submissions. Additionally, some sellers mistakenly use image type values from other Amazon feed types or marketplace-specific codes that are not recognized in the standard product image data feed.