Overview

Amazon sellers encounter error 19038 when the price they try to set for a product exceeds the maximum price limit defined in their pricing rules. The validation blocks the update, keeping the listing from reflecting the intended price change. Resolving the issue quickly is crucial to keep listings active and maintain sales velocity.

Key Points

• Root cause — The system blocks a price update if the new selling price is higher than the maximum price you previously configured for that SKU.
• Typical triggers — Manual price edits, bulk file uploads, or automated repricing tools that push a price beyond the preset ceiling will generate the error.
• Simple typo check — A misplaced decimal or an extra zero can unintentionally raise the price above the limit, causing the same validation failure.
• Resolution rule — The selling price must be equal to or lower than the maximum price setting; you can either lower the price or raise the maximum threshold.
• Guardrail purpose — Amazon’s price‑range limits protect sellers from accidental overpricing that could lead to policy violations or poor buyer experience.
• Impact scope — The error affects individual listings as well as bulk updates, meaning a single mis‑configured rule can halt price changes for dozens or hundreds of ASINs.

How to Fix Error 19038

1. Locate the affected listing — Open the Inventory page in Seller Central, search for the ASIN flagged by the error, and click “Edit” beside it. Example: A seller sees error 19038 on ASIN B07XYZ1234 while trying to raise the price from $24.99 to $27.99.

2. Check the current maximum price setting — Within the Edit view, navigate to the “Offer” tab and scroll to the “Maximum price” field. Note the value stored there. Example: The maximum price is set at $26.00, which is lower than the intended $27.99 price.

3. Adjust the selling price downward — If you prefer to keep the existing maximum limit, modify the “Your price” field so it falls at or below the maximum.