Overview

Error 100613 appears when Amazon’s pricing validation system detects that a product’s listed price exceeds the maximum allowed ceiling for its specific category or product type. The error can block price updates, suppress listings, and jeopardize eligibility for programs such as Prime or Featured Offer, making it a critical issue for any seller who manages pricing across multiple categories.

Key Points

• Category‑specific ceiling — Amazon assigns a distinct maximum price to each product type, so a price that is acceptable for a kitchen gadget may be rejected for a grocery item if it surpasses that item’s lower ceiling.
• Program eligibility at risk — Listings flagged with 100613 are automatically removed from Prime‑eligible pools, Featured Offer rotations, and other buy‑box‑related benefits until the price is corrected.
• Price changes trigger the error — The validation runs on new listings, bulk uploads, and even single‑item edits; raising the price of an existing SKU can instantly generate the error if the new amount crosses the threshold.
• Re‑categorization can cause surprises — Moving a product from “Home & Kitchen” to “Pet Supplies” may expose it to a tighter price limit, resulting in an unexpected 100613 flag even though the price itself has not changed.
• Bulk operations amplify impact — A mis‑configured repricing rule or spreadsheet that raises dozens of SKUs by a few dollars can produce hundreds of error messages in a single feed submission.
• Thresholds are periodically updated — Amazon revises category limits without extensive notice, so a price that complied last month may become non‑compliant after a policy refresh.

How Error 100613 Occurs

1. Pricing validation engine runs — When a seller submits a new SKU, edits a price, or uploads a bulk file, Amazon’s backend checks the listed amount against the maximum allowed for that product’s type; for example, a $55 price for a “Basic Household Item” will be flagged if the ceiling for that type is $50.
2. Category mapping is applied — The system determines the product’s category based on the seller’s taxonomy selection; if a seller mistakenly selects “Electronics” for a low‑cost accessory, the higher ceiling for electronics may let the price pass, but switching to “Accessories” later will trigger the error.