Understanding Error 100037: How to Fix "Selling Price Too Low" in Seller Central
Error 100037 blocks a listing when its selling price falls below the SKU's minimum price setting. The alert can be cleared by editing the price, raising the minimum price, adjusting promotions, or using the bulk “Inventory Loader” template to update dozens of SKUs at once.
Overview
Error 100037 appears in Amazon Seller Central when a listing’s selling price falls beneath the minimum price you have set for that SKU. The alert protects sellers from accidental underpricing that can erode margins or cause outright losses, making it essential to understand and resolve promptly.
Key Points
- Minimum‑price breach — The error triggers whenever the listed price or the final discounted price is lower than the minimum price threshold you defined for the product.
- Typographical slips — A misplaced decimal (e.g., entering $106 instead of $10.60) or an extra zero can instantly push the price below the floor and generate the alert.
- Promotion side‑effects — Deal‑price calculations that ignore the minimum threshold will also fire the error, even if the original list price is correct.
- Multiple remediation paths — Sellers can fix the issue by correcting the price entry, adjusting the promotional discount, or raising the minimum price setting.
- Bulk‑update option — For large catalogs, the pricing template download/upload method streamlines corrections across dozens or hundreds of SKUs.
How to Fix Error 100037
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Edit the individual listing — Open the “All Inventory” view, locate the flagged SKU, and modify the price field directly under “Pricing & Shipping.”
- Example: A seller sees the error on ASIN B07XYZ123; they click the price cell, change $5.99 to $9.99, and save.
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Adjust the minimum price threshold — Select the same SKU, choose “Edit,” navigate to the “Offer” tab, and raise the minimum price value until it sits below the intended selling price.
- Example: The minimum price was set at $6.00; the seller updates it to $8.00, allowing a sale price of $9.99 without triggering the error.
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Re‑calculate promotional discounts — Review any active Lightning Deals, coupons, or percentage‑off promotions; ensure the post‑discount price remains above the minimum threshold.
Analysis & Recommendations
Why This Matters
If the price is under the minimum (e.g., $4.99 vs $6.00 floor), the SKU is hidden and appears in the Pricing Errors report, causing lost sales. Correcting the price or floor restores visibility and prevents margin erosion, especially for large catalogs where bulk updates save hours.
Key Takeaways
- Error 100037 triggers when the listed or discounted price is lower than the defined minimum price for the SKU.
- A single decimal mistake (e.g., $106 instead of $10.60) can instantly cause the error.
- Bulk corrections can be done via the “Inventory Loader” or “Price & Quantity” template, updating many SKUs in one upload.
- Promotional discounts must keep the final price above the minimum floor, otherwise the error persists.
Recommended Actions
- →In Seller Central, go to All Inventory > locate the flagged SKU > edit the price under “Pricing & Shipping” to be above the minimum price.
- →If needed, adjust the minimum price: select the SKU, click Edit > Offer tab, raise the minimum price value.
- →For multiple SKUs, download the Inventory Loader template, update the “price” or “minimum price” columns, and re‑upload the file.
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