Overview

Amazon's Custom Quote feature allows business buyers to request personalized pricing from sellers, and managing those requests effectively requires understanding the data fields displayed in the Manage Quotes dashboard. This reference guide breaks down every field sellers encounter when reviewing, responding to, and tracking quote requests on Seller Central. Knowing what each field represents helps sellers respond faster, price more competitively, and close more B2B deals.

Key Points / What Sellers Need to Know

• Quote requests can be single-item or multi-item — Business buyers may request pricing on one product or bundle several products into a single quote request, and the dashboard tracks both types.
• Multiple status stages exist — Quote requests move through distinct lifecycle stages from initial receipt to final outcome, and each status carries specific meaning for the seller's next action.
• Response deadlines are enforced — Each quote request includes a "respond by" deadline, and failing to act before that date means the opportunity is automatically marked as ignored.
• Fee discount visibility is built in — The dashboard calculates and displays the value of your quote after Amazon fees, helping you understand your actual margin before committing to a price.
• Buyer details may or may not be visible — Customer information is only displayed if the buyer has chosen to share it, so sellers should not rely on having full buyer context for every request.

Quote Request Fields

When a new quote request arrives in the Manage Quotes dashboard, sellers see several fields that describe what the buyer is looking for. The Requests field shows the total number of active quote requests, whether they involve a single item or multiple items. The Potential Sales Value field displays the total estimated revenue across all open requests, giving sellers a quick snapshot of the pipeline's worth. Buyer Details shows the customer's information when the buyer has opted to share it, while the Zip Code field indicates the delivery destination. The field outlines exactly what the customer has requested, including specific product attributes. shows how many units the buyer wants, and specifies the deadline by which the customer expects all units to be delivered. The field reveals the price range the buyer is hoping to pay per unit, and calculates the total expected transaction value based on that target price multiplied by the requested quantity.