Overview

Selling on Amazon.com.br means operating under Brazil's robust consumer protection framework, which is among the most comprehensive in Latin America. Amazon sellers — both domestic and international — must comply with the Brazilian Consumer Defense Code (Código de Defesa do Consumidor), and failure to do so can result in financial penalties deducted directly from your seller account. This reference guide breaks down the key obligations every seller needs to understand before listing products on the Brazilian marketplace.

Key Points / What Sellers Need to Know

• 7-day right of regret applies to all orders — Brazilian consumers can cancel any online purchase within seven days of delivery for any reason, and sellers must issue a full refund including all shipping costs.
• Defect return windows are generous — Customers have 90 days to report defects on durable goods and 30 days on non-durable goods, with hidden defects extending the clock from the date of discovery.
• Product listings are legally binding offers — Once you publish a listing on Amazon.com.br, you are legally obligated to honor every detail including price, description, and estimated delivery date.
• Amazon may recoup costs from your account — If Amazon is held liable by consumer protection agencies or courts for a transaction failure between you and a customer, the associated costs will be deducted from your seller balance.
• Health and safety compliance is mandatory — No product may pose unreasonable health or safety risks, and any ordinary or predictable risks must be clearly disclosed on the product detail page.
• Marketplace sellers bear full responsibility — Unlike retail products sold by Amazon directly, third-party sellers are independently responsible for pricing, legal compliance, freight costs for returns, and resolving customer disputes.

Right of Regret and Return Obligations

Brazil's "right of regret" law gives every online shopper an unconditional seven-day window to return any purchase after delivery. Unlike many other markets where sellers can impose restocking fees or require a stated reason, Brazilian law requires no justification from the buyer. Sellers must provide a complete refund that covers the original product price, shipping fees, and any other charges associated with the order. Additionally, the seller is responsible for all return shipping costs. This policy applies universally and cannot be overridden by store policies or listing terms.