Overview

Amazon suppresses product listings that fail to meet minimum standards for product information, effectively hiding them from search results and browse pages. When a listing is suppressed, customers cannot discover it through normal shopping behavior, which directly impacts a seller's visibility and sales. Understanding what triggers suppression and how to resolve it is essential for maintaining a healthy catalog on Amazon.

Key Points / What Sellers Need to Know

• Suppressed listings are invisible to shoppers - When Amazon suppresses a listing, it is removed from search and browse results entirely, meaning no customer can find or purchase the product through normal discovery.
• Complete product information is required - Amazon requires listings to include images, proper categorization (item-type), titles, and other key attributes to remain active and searchable.
• Title character limits are enforced - Apparel, shoes, and luggage listings must keep titles under 80 characters, while all other categories have a 130-character maximum.
• Price per unit (PPU) may be required - Certain product categories require unit count and pricing information to avoid suppression.
• Parent and child listings are both affected - For listings with variations, both the parent SKU and every child SKU must independently meet Amazon's listing requirements.
• Suppression can be resolved directly in Seller Central - Amazon provides tools within the Manage Inventory section to identify suppressed listings and fix them in bulk.

What Causes Listings to Be Suppressed

Amazon evaluates non-media listings against a set of minimum quality standards, and any listing that falls short is automatically suppressed. The most common triggers include missing product images, incomplete category assignments, and titles that exceed character limits. Category-specific requirements add further complexity. For example, apparel listings require department, size, and color values, while jewelry listings need valid material type, metal type, gem type, and pearl type specifications. Jewelry listings may also require a UPC if the brand appears on Amazon's approved jewelry brands list. Footwear and handbag categories similarly require a department value to remain active. Listings in certain consumable and health-related categories must include a unit count and value to comply with price-per-unit requirements.