Overview

Amazon holds every seller to a set of performance targets and policies designed to protect the customer experience. When sellers fall short of these standards, policy violations are recorded on their account and can lead to serious consequences — including listing removal or account suspension. Understanding how violations work and how to monitor them is essential for maintaining a healthy selling operation.

Key Points / What Sellers Need to Know

• Account Health Dashboard is your command center — Amazon provides a dedicated Account Health page in Seller Central that gives you a real-time overview of your account's standing across all performance metrics and policy requirements.
• Violations are tracked across multiple categories — Policy violations can stem from intellectual property complaints, product authenticity issues, listing policy infractions, restricted product violations, and more. Each type carries different weight and resolution paths.
• Amazon can take action when targets aren't met — If your account falls below Amazon's required performance thresholds or accumulates unresolved policy violations, Amazon may suppress listings, remove selling privileges, or suspend your account entirely.
• Proactive monitoring is critical — Sellers who regularly review their Account Health page can catch violations early, respond quickly, and prevent small issues from escalating into account-level problems.
• Resolution options exist for most violations — Amazon typically provides a path to appeal or resolve violations, but timely action and proper documentation are essential to a successful outcome.

How Policy Violations Work

When Amazon detects that a seller has breached one of its policies, a violation is logged against the seller's account and reflected on the Account Health dashboard. Violations can be triggered by customer complaints, Amazon's automated monitoring systems, or rights owner reports in the case of intellectual property issues. Each violation includes details about the specific policy that was breached, the affected ASIN or listing, and the date it was recorded. Sellers receive notifications through Seller Central and often via email, giving them an opportunity to review the issue and take corrective action. The severity of a violation depends on the nature of the infraction — some issues result in warnings, while others can trigger immediate listing removal or selling privilege restrictions.