Overview

Amazon Seller Central provides a suite of sales reports that give sellers detailed visibility into their order activity, revenue, and fulfillment performance. These reports are essential tools for tracking business health, reconciling payments, managing inventory decisions, and understanding customer purchasing patterns across all of your Amazon listings.

Key Points / What Sellers Need to Know

• Multiple report types available — Seller Central offers several categories of sales reports including ordered product sales, shipped product sales, and fulfillment reports, each serving a different analytical purpose.
• Date range flexibility — Reports can be generated for custom date ranges, allowing sellers to analyze performance over specific periods for seasonal trends, promotional effectiveness, or financial reconciliation.
• FBA and merchant-fulfilled tracking — Sales reports distinguish between Fulfillment by Amazon (FBA) orders and merchant-fulfilled orders, giving sellers clear visibility into each fulfillment channel.
• Downloadable formats — Reports can be downloaded as flat files (typically CSV or TSV format) for import into spreadsheets, accounting software, or third-party analytics tools.
• Promotion and discount tracking — Sales reports include data on promotional activity, helping sellers measure the impact of deals, coupons, and other discount programs on their overall revenue.

How to Access Sales Reports

Sellers can access their sales reports by navigating to the Reports section in Seller Central and selecting Business Reports or Fulfillment Reports depending on the type of data needed. The Business Reports dashboard provides a visual overview of sales metrics including ordered product sales, page views, and conversion rates. For more granular data, sellers can request specific flat file reports that contain line-item detail for every transaction. Reports are typically available within a few hours of the reporting period closing, though some report types may take longer during high-volume periods like Prime Day or the holiday season.

Types of Sales Reports

Amazon offers several distinct report categories within the sales reporting framework. The Ordered Product Sales report shows all items that customers have placed orders for during a given period, regardless of whether they have shipped yet. The Shipped Product Sales report only includes items that have actually been dispatched, making it more useful for revenue recognition purposes. FBA-specific reports provide additional detail on fulfillment center activity, including inventory received, customer shipments, returns, and removals. There are also reports focused on promotions and deals that break down how discounted pricing affected order volume and average selling price. Each report type serves a specific use case, and most experienced sellers regularly review multiple report types to get a complete picture of their business performance.