Overview

Amazon Seller Central offers several promotional tools that allow sellers to create discounts, special offers, and incentive-based deals to drive sales and increase product visibility. Promotions can help differentiate your listings in a competitive marketplace, encourage larger order sizes, and attract new customers. Understanding how each promotion type works — and when to use it — is essential for sellers looking to boost conversions without eroding margins.

Key Points / What Sellers Need to Know

• Promotions require the Buy Box — Your promotional offer will only be visible on the product detail page when you hold the Featured Offer (Buy Box) position. If another seller wins the Buy Box, your promotion will not appear to shoppers.
• Multiple promotion types are available — Amazon currently supports percentage-off promotions, buy-one-get-one (BOGO) deals, and social media promo codes, each serving different marketing objectives.
• Promo codes expand your reach — Social media promo codes generate a shareable landing page and a single-use or group claim code, making them ideal for off-Amazon marketing efforts like email campaigns and social media posts.
• Stacking rules apply — Amazon limits how promotions can be combined. Sellers should carefully review stacking settings to avoid unintended deep discounts when multiple promotions are active on the same ASIN.
• Scheduling matters — Promotions require a lead time before going live, and once active, they cannot be edited. Planning your promotional calendar in advance helps avoid costly mistakes.

Types of Promotions Available

Amazon Seller Central currently offers three primary promotion types. Percentage-off promotions let you offer a fixed discount percentage when buyers meet certain conditions, such as purchasing a minimum quantity or spending a minimum dollar amount. These work well for encouraging larger order sizes or clearing slow-moving inventory. Buy-one-get-one (BOGO) promotions allow sellers to offer a free or discounted item when buyers purchase a qualifying product, which can be effective for increasing units per order and introducing complementary products. Social media promo codes create a unique, shareable claim code along with a dedicated marketing page on Amazon, designed specifically for promoting deals through external channels like Instagram, Facebook, email newsletters, or influencer partnerships.