Overview

Amazon's Business Reports section within Seller Central is one of the most valuable analytics tools available to third-party sellers, offering detailed insights into sales performance, traffic patterns, and conversion metrics. Despite its importance, many sellers have questions about how the data is structured, when it updates, and how to make the most of it. This guide addresses the most frequently asked questions about Business Reports to help sellers use this tool more effectively.

Key Points / What Sellers Need to Know

• Reports update on different schedules — "By Date" reports refresh every hour with recent data, while most other report types (such as By ASIN) update once per day with the previous day's figures.
• Data is downloadable in CSV format — Sellers can export report data directly from the Business Reports interface using the download option, making it easy to analyze in spreadsheets or other tools.
• B2B metrics are now included — Since March 29, 2022, Business Reports incorporate Amazon Business (B2B) traffic and sales data alongside standard consumer metrics.
• Cancellations affect sales totals — Canceled orders are reflected in By Date reports every hour and in all other reports once daily, which can cause sales figures to fluctuate between viewing intervals.
• A glossary defines every metric — Amazon provides an alphabetized glossary within Business Reports that defines each metric and term, helping sellers understand exactly what the data represents.

How Business Reports Data Updates

The update frequency of Business Reports depends on the specific report type a seller is viewing. The "By Date" reports are the most frequently refreshed, updating approximately every hour with data from the past several days. This makes them ideal for monitoring near-real-time sales performance and traffic trends. All other report formats, including By ASIN and By SKU breakdowns, update on a daily cycle and contain data from the previous day. For example, Monday's performance data will typically appear in these reports by Tuesday, and a full week's data (which Amazon defines as running Sunday through Saturday) will be available by the end of the day on the following Monday. Sellers should keep these timelines in mind when reconciling Business Reports data with other analytics sources.