Overview

Amazon enforces category-level restrictions that limit which products sellers can list without prior approval. These guidelines exist to protect buyers, maintain product quality standards, and ensure regulatory compliance across the marketplace. For Amazon sellers, understanding which categories are gated — and how to get ungated — is essential for expanding product offerings and avoiding listing errors or account issues.

Key Points / What Sellers Need to Know

• Not all categories are open to every seller — Amazon restricts selling in certain categories, meaning you must apply for and receive approval before listing products in those areas.
• Restrictions vary by category — Each gated category has its own specific requirements, documentation standards, and approval criteria that sellers must meet.
• Category-specific guidelines exist for each restricted area — Amazon publishes detailed help articles for each restricted category, outlining the particular rules and processes sellers need to follow.
• Approval is product- and category-level — In some cases, restrictions apply to entire categories, while in others, only specific products or subcategories within a broader category require approval.
• Requirements may change over time — Amazon periodically updates its category guidelines, so sellers should check current requirements before sourcing new inventory.

How Category Restrictions Work

Amazon's category restriction system operates as a gating mechanism that controls seller access to sensitive or regulated product areas. When a seller attempts to list a product in a restricted category, they will be prompted to request approval through Seller Central. The approval process typically involves submitting documentation such as invoices from authorized suppliers, certifications, or other evidence that the seller can meet Amazon's quality and authenticity standards for that category. Some categories have relatively straightforward approval processes, while others — such as certain grocery, health, and beauty subcategories — may require more extensive documentation and vetting.

Common Restricted Categories