Overview

When Amazon sellers expand their operations beyond a single marketplace, they become subject to a distinct set of legal agreements for each country or region where they choose to sell. Amazon's international selling agreements page consolidates the specific terms, conditions, and policies that apply to every global storefront, ensuring sellers understand exactly what they are agreeing to when they list products in foreign markets.

Key Points / What Sellers Need to Know

• Each marketplace has its own agreement — Selling on Amazon.com, Amazon.co.uk, Amazon.de, Amazon.co.jp, or any other regional store means accepting a separate set of terms specific to that marketplace's legal jurisdiction.
• The Business Solutions Agreement (BSA) is the core contract — Every marketplace requires sellers to accept a version of the BSA, which governs the fundamental relationship between the seller and Amazon's selling services in that region.
• Additional terms may apply per marketplace — Beyond the BSA, sellers may also be bound by supplementary agreements such as the Fulfillment by Amazon (FBA) service terms, advertising terms, and marketplace-specific tax and compliance requirements.
• Privacy policies vary by region — Amazon maintains separate privacy notices for different regions, including specific disclosures about how seller personal information is collected, stored, and processed under local data protection laws such as GDPR in Europe.
• Unified accounts don't mean unified terms — Even if you manage multiple marketplaces from a single Seller Central account through Amazon's unified account feature, the legal agreements remain distinct for each storefront.

Marketplaces and Regional Coverage

Amazon currently operates seller marketplaces across North America (United States, Canada, Mexico, Brazil), Europe (United Kingdom, Germany, France, Italy, Spain, Netherlands, Sweden, Poland, Belgium, Turkey), Asia-Pacific (Japan, Australia, India, Singapore), and the Middle East (UAE, Saudi Arabia, Egypt). Each of these storefronts maintains its own version of the seller agreements, tailored to comply with the commercial and consumer protection laws of that jurisdiction. When a seller registers to sell in a new marketplace, they are presented with the applicable agreements and must accept them before listing products. Sellers should be aware that the terms can differ substantially between regions — for example, European marketplaces include provisions related to the EU's Platform-to-Business (P2B) Regulation and GDPR, while the Japan marketplace includes terms aligned with Japanese commercial law.