Overview

Amazon’s Individual selling plan lets merchants list products without a monthly subscription, charging fees only when a sale occurs. Launched for low‑volume sellers, the model offers essential tools and Amazon‑controlled shipping rates, making it a low‑risk entry point for newcomers or seasonal vendors.

Key Points

• Pay‑as‑you‑go pricing — Sellers incur a $0.99 referral fee per item sold, plus standard referral percentages, but face no upfront monthly charge.
• Core toolset included — The plan supplies basic listing creation, inventory tracking, and order‑management features sufficient for single‑item listings.
• One‑by‑one listings — Merchants add products individually, either by matching an existing ASIN in Amazon’s catalog or by generating a new product detail page when no match exists.
• Amazon‑set shipping rates — Shipping costs are automatically calculated by Amazon and presented to buyers; Individual sellers cannot override these rates or choose alternative carriers.
• Weekly settlement cycle — Amazon aggregates sales every seven days and initiates a disbursement; funds typically appear in the seller’s bank account within five business days after the settlement date.
• Volume threshold recommendation — Amazon advises sellers moving more than 40 units per month consider upgrading to the Professional plan to avoid the per‑item fee outweighing the $39.99 monthly subscription.

How the Individual Plan Works

1. Create a product listing — A seller searches Amazon’s catalog for an existing ASIN; if found, they click “Sell on Amazon” and enter price, condition, and quantity. Example: A vendor selling a popular kitchen gadget adds the existing ASIN, sets a $24.99 price, and lists 5 units.
2. Add a new product page — When no matching ASIN exists, the seller selects “Create a new product,” fills out required fields (title, brand, UPC, description), and uploads images. Example: A handmade candle maker registers a unique UPC, writes a 200‑character description, and uploads three product photos.