Overview

Amazon offers a Global Selling Incentives program designed to encourage sellers to expand into new international marketplaces. This invite-only program provides financial incentives to eligible sellers who meet specific requirements, but it comes with important terms and conditions that participants must understand before enrolling. Knowing how these incentives work, when they expire, and what can void them is essential for any seller considering cross-border expansion through this program.

Key Points / What Sellers Need to Know

• Invite-only program — The Global Selling Incentives program is not open to all sellers. Only those who receive a direct invitation from Amazon via email, the benefits page, or the product guidance page in Seller Central are eligible to participate.
• Incentive details are offer-specific — Each active offer specifies the type of incentive, the amount in local currency, and the expiration date of the offer itself. Sellers should review these details carefully before acting.
• Store and product restrictions apply — Incentives are tied to specific marketplaces or products identified in the offer. They cannot be applied broadly across your entire selling operation.
• One-year expiration on deposited incentives — Even after you earn and receive an incentive, any unused portion will expire exactly one year after it is deposited into your seller account.
• Non-transferable and non-cashable — Incentives cannot be transferred to another seller, resold, or redeemed for cash. They are strictly credits applied within the Amazon ecosystem.

How the Program Works

The Global Selling Incentives program operates on a straightforward earn-and-apply model. Once a seller receives an invitation, their active offer will outline specific eligibility steps that must be completed within a defined timeframe. These steps typically involve actions related to listing products or beginning sales in a new international marketplace. After the seller successfully completes all required steps within the deadline, the stated incentive amount is deposited directly into their seller account. The incentives are applied post-tax, meaning they are inclusive of VAT where applicable, so sellers should not expect additional tax benefits on top of the credited amount.