Overview

Amazon's feedback system plays a critical role in a seller's account health and visibility on the platform. While Amazon generally does not remove buyer feedback that complies with its policies, there are specific circumstances under which feedback can be removed or struck through. Understanding these rules is essential for sellers who want to protect their feedback ratings and maintain strong account performance.

Key Points / What Sellers Need to Know

• Amazon rarely removes feedback — As a general rule, buyer feedback that complies with Amazon's policies will remain on your seller profile, even if you disagree with it.
• Removal and strike-through are different — Amazon may fully remove feedback in certain cases, or apply a strike-through that neutralizes its impact on your rating while keeping the comment visible.
• Time limit applies — All feedback removal requests must be submitted within 90 days of the original feedback submission. After that window closes, the system will no longer process removal requests.
• Only use the designated tool — Amazon requires sellers to submit feedback removal requests exclusively through its Feedback Manager tool. Using other channels, including contacting support teams directly, can result in account deactivation.
• FBA orders get special treatment — If a negative comment relates entirely to fulfillment issues on an order handled by Fulfillment by Amazon, Amazon will typically strike through the feedback and take responsibility.

When Amazon Will Remove Feedback

Amazon will fully remove buyer feedback under a limited set of conditions. If the feedback contains obscene or profane language, it qualifies for removal. Feedback that exposes seller-specific personally identifiable information — such as full names, email addresses, or phone numbers — will also be taken down. Perhaps most commonly relevant for sellers, Amazon will remove feedback if the entire comment is actually a product review rather than seller feedback. For example, if a buyer writes solely about a product's features or quality without mentioning shipping, packaging, or the seller's service, that comment belongs on the product listing rather than the seller's feedback page. However, if the comment contains both a product review and seller service feedback, Amazon will not remove it.