Overview

Amazon's Business Discount Insights (BDI) report is a tool within Seller Central that helps sellers optimize their pricing strategies for Amazon Business (B2B) customers. The report identifies gaps in your business pricing setup and provides actionable recommendations to improve visibility and competitiveness among business buyers. Understanding the terminology and metrics in this report is essential for sellers looking to capture a larger share of the growing B2B marketplace on Amazon.

Key Points / What Sellers Need to Know

• BDI identifies pricing gaps — The report analyzes your product listings and flags specific areas where your B2B pricing configuration could be improved, such as missing business prices or quantity discounts.
• Four gap categories exist — Products can fall into categories ranging from having a business price set too high, to having no business price at all, to missing quantity discount tiers, to not meeting Best Seller Best Buy (BSBB) badge requirements.
• BSBB badge eligibility matters — To qualify for the Business Seller Best Buy badge, you need at minimum a 5% single-unit business discount or a 3% quantity discount on your first pricing tier.
• B2B Featured Offer placement is competitive — Similar to the retail Buy Box, the B2B Featured Offer is the prominent placement on product detail pages for business customers, and winning it depends on pricing, seller performance, and competition.
• Business customer page views are tracked — The report includes a 30-day metric showing how many times Amazon Business customers have viewed your product detail pages, helping you gauge B2B demand.

Pricing Gap Categories Explained

The BDI report categorizes your products into specific pricing optimization groups so you can prioritize improvements. If your business price is set higher than your standard retail price, the system flags this as ineligible for business pricing display — you must lower the business price below the standard price to restore B2B visibility. Products that are eligible for B2B sales but lack any business price configuration are flagged separately, with a recommendation to set a dedicated business price in your store. A third category captures products that have a business price but no quantity discount tiers configured for volume purchases, and Amazon recommends adding tiered pricing to encourage bulk orders. Finally, products that fail to meet the BSBB price eligibility threshold are flagged with specific guidance to meet the minimum discount requirements.