Overview

Amazon's Account Health Rating (AHR) is a numerical scoring system designed to give sellers a clear, real-time picture of how their account stands relative to Amazon's selling policies. The score ranges from 0 to 1,000 and directly indicates whether a seller's account is at risk of deactivation. For any seller operating on Amazon's marketplace, understanding how AHR works is essential to maintaining uninterrupted selling privileges across all stores worldwide.

Key Points / What Sellers Need to Know

• AHR is a 0-to-1,000 scale — Your score reflects your compliance with Amazon's selling policies and is updated in near real-time, giving you a current snapshot of your account standing.
• Color-coded risk levels — Green (200–1,000) means your account is healthy, yellow (100–199) means you're at risk of deactivation, and red (99 or below) means your account is eligible for deactivation or has already been deactivated.
• New sellers start at 200 — All new accounts begin with a baseline score of 200, placing them in the green zone. Over time, the score adjusts based on your actual policy compliance and selling activity over the previous 180 days.
• Points are lost for violations — When Amazon detects a new policy violation on your account, points are deducted from your score. The more severe the violation, the greater the impact on your rating.
• Points are gained by resolving issues — You can recover lost points by successfully addressing violations listed on your Account Health page. Points are also awarded as you fulfill a minimum number of orders, ensuring your score accounts for the size of your business.
• Amazon reserves the right to act immediately — Regardless of your AHR score, Amazon may deactivate your account at any time if it suspects fraudulent, deceptive, illegal, or otherwise harmful activity.

How the Scoring System Works

The AHR scoring model evaluates your account based on your adherence to Amazon's selling policies over a rolling 180-day window. When a policy violation is identified, your score decreases in proportion to the severity of the infraction. Conversely, when you address and resolve those violations through your Account Health dashboard, your score recovers. Amazon also factors in your order volume, which means sellers who are actively fulfilling orders receive additional points. This approach ensures that a single minor issue does not disproportionately affect a high-volume seller's rating compared to someone with very few transactions.