Overview

Amazon sellers may encounter error messages related to "abusive conduct" when attempting to enroll brands, assign user roles, or manage their accounts through Brand Registry and Seller Central. These errors indicate that Amazon has flagged the account — or a related account — for conduct that violates its policies. Understanding what triggers these messages and how to respond is essential for sellers looking to protect their brand enrollment and account standing.

Key Points / What Sellers Need to Know

• Brand enrollment can be blocked — If Amazon determines that your account has been involved in abusive conduct, your application to enroll a new brand in Brand Registry will be declined, regardless of the brand's legitimacy.
• Role assignments may be denied — Requests to add users to a brand or assign protection roles can be declined if either the account owner or the user being added is linked to abusive conduct.
• Related accounts matter — Amazon doesn't just evaluate your account in isolation. If your account is associated with another account that engaged in policy violations, you may face the same restrictions.
• Appeals are available — Most abusive conduct errors include an option to submit an appeal, either through the Account Health dashboard in Seller Central or via a direct link in the error message.
• Seller account status is a prerequisite — If your seller account has been deactivated, you will not be able to register for Brand Registry or other programs until the account is restored.

Common Error Scenarios

There are three primary situations where sellers encounter abusive conduct errors. The first involves brand enrollment: when you attempt to register a new brand in Amazon Brand Registry, you may receive a message stating that your account is not eligible due to identified abusive conduct. The second scenario involves role assignments within Brand Registry, where a request to add a user or assign a brand protection role is declined. Amazon may flag the brand owner's account, the user being added, or both. The third scenario involves broader account restrictions that prevent you from accessing programs like Brand Registry altogether because your underlying seller account has been deactivated or flagged.