Overview

Amazon's Fulfillment by Amazon (FBA) program comes with a defined set of policies and operational requirements that every enrolled seller must understand. This reference guide covers the core rules governing FBA participation — from product restrictions and prep standards to customer returns, feedback handling, and inventory reimbursement. Whether you're new to FBA or reviewing your compliance, these policies directly affect how your business operates within Amazon's fulfillment network.

Key Points / What Sellers Need to Know

• Product restrictions apply — Certain products require prior approval before they can be sold through FBA, and some items are prohibited from the program entirely. Sellers must verify eligibility before sending inventory.
• Prep and shipping standards are mandatory — All inventory shipped to Amazon fulfillment centers must meet specific labeling, packaging, and shipping requirements. Non-compliant shipments may be refused or incur additional fees.
• Amazon controls the return process — FBA orders are subject to Amazon's return policies, not the seller's own. Understanding when you're eligible for reimbursement on returns is essential.
• Feedback rules differ for FBA — Customers can leave seller feedback on FBA orders, but feedback specifically related to fulfillment or customer service handled by Amazon can be struck through upon request.
• Lost and damaged inventory may be reimbursed — Sellers may receive full or partial reimbursement when inventory is lost or damaged while under Amazon's control, including during carrier transit, warehouse storage, or customer delivery.
• Multi-channel fulfillment has separate rules — Sellers using FBA to fulfill orders from non-Amazon channels are responsible for their own replacements, refunds, and returns on those orders.

FBA Product Restrictions and Approval Requirements

Not every product is eligible for Fulfillment by Amazon. Some categories and item types require Amazon's prior approval before sellers can list them as FBA offers, while others are outright prohibited from the program. Restricted products commonly include hazardous materials (hazmat), items requiring special handling like temperature-sensitive goods, and products subject to additional regulatory requirements. Sellers should always consult the FBA product restrictions page in Seller Central before sourcing new inventory to avoid costly mistakes like shipping ineligible products to a fulfillment center. When products are received that don't meet FBA requirements, Amazon may dispose of or return the inventory at the seller's expense.