Overview

Amazon's Automate Pricing tool offers several business pricing rules that let sellers automatically manage their B2B prices and quantity discounts. These rules can help sellers stay competitive on Amazon Business without constantly monitoring and adjusting prices manually. Understanding how each rule type works — and how they interact with promotions, deals, and standard pricing — is essential for sellers looking to capture more B2B sales.

Key Points / What Sellers Need to Know

• Three distinct rule types — Automate Pricing offers a standard price rule, a catalog rule, and a Business Competitive Price rule, each serving different repricing strategies for business buyers.
• Quantity discount validation — Amazon automatically rejects quantity tiers where the discount doesn't increase with volume, so sellers must ensure each higher tier offers a deeper discount than the one below it.
• Promotions vs. deals behave differently — Promotional prices and coupons do not affect business prices managed by Automate Pricing, but deal prices do temporarily change the base price used for percentage-off calculations.
• Minimum and maximum price thresholds matter — If your standard price drops below your minimum threshold, the pricing rule pauses for that SKU and may suppress your offer entirely.
• Rules work independently — The Business Competitive Price rule and standard Automate Pricing rules operate separately, each targeting competitiveness on their respective storefronts.

How the Three Rule Types Work

The standard price rule lets sellers set quantity discounts as a percentage off their standard price. When managed through Automate Pricing, each time the standard price updates, the business price and quantity discounts are automatically recalculated using the percentage discount defined in the rule. The discounts displayed in Manage Business Pricing are shown as fixed price amounts based on the single-unit business price, even though the underlying rule uses percentages.

The catalog rule takes automation a step further by applying a percentage-off-standard-price rule across a seller's entire active catalog, including newly listed SKUs. Unlike the standard price rule, sellers don't need to select individual SKUs or use bulk uploads — the rule automatically covers everything. Setup is similar to the standard price rule, including the ability to set minimum price floors.