Overview

Amazon Business pricing allows eligible sellers to offer special discounted prices exclusively to verified business buyers on Amazon. This feature, along with tiered quantity discounts, gives sellers a powerful tool to attract bulk orders from business customers while maintaining separate pricing for regular consumers. For sellers enrolled in the Amazon Business Seller Program, understanding how these pricing mechanisms work is essential to winning B2B sales.

Key Points / What Sellers Need to Know

• Business price vs. standard price — Your standard price is visible to all Amazon customers. A business price is a separate, lower price shown only to registered Amazon Business buyers. Both can exist on the same listing simultaneously.
• Business-only offers — If you set a business price without a standard price, only business buyers can see and purchase your product. This is called a business-only offer.
• Program enrollment required — Business pricing is not available to all sellers. You must be enrolled in the Amazon Business Seller Program to set business prices and quantity discounts.
• Business price cannot exceed standard price — If you submit a business price higher than your standard price, Amazon will simply show the standard price to business buyers instead.
• Fee discount opportunity — Business prices and quantity discounts that offer at least a 3% discount off the standard price may qualify for reduced fulfillment fees on business orders through the FBA multi-unit fulfillment fee discount.

How Business Pricing Works

Sellers can add, edit, or delete business prices and quantity discounts through Seller Central, feeds, or XML files. When a business price is set alongside a standard price, regular customers continue to see the standard price while verified business buyers see the lower business price. If no business price is provided, business customers simply purchase at the regular price like any other shopper. Promotions are calculated on top of the business price — for instance, a 50% promotion applied to a $10 business price would result in a $5 charge. However, deals and sale prices are distinct and operate separately from business pricing.