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Uncertainty as Amazon Sellers Brace for Expected Cashflow Crunch from DD+7 (Updated)
On March 12 Amazon launched a DD+7 reserve rule that holds seller earnings until seven days after delivery. The change introduced a new "Disburse on Demand" button for qualified accounts and caused mismatched labels in the Payments dashboard (Funds Available, Reserved, Deferred). Early notice was given in early February, but rollout was staggered.
Source: ecommercebytes.comView original
Sellers had months to prepare for the new DD+7 policy that Amazon warned would cause a cashflow crunch when implemented on March 12, but now that the date has come and gone, many sellers are filled with uncertainty and are asking colleagues what changes they’ve seen. (Update added to the bottom of the article on March 19th.) In early February, Amazon reminded sellers it would be updating account reserves to a standard reserve period of 7 days after delivery, known as DD+7 (Delivery Date plus 7 days), warning them: “You may experience a one-time cash flow impact and temporarily limited ability to disburse funds on or around your migration date.” We expected to find posts from sellers explaining how they were impacted on March 12, but instead, we found sellers asking questions, such as this thread started on March 15th on the Amazon seller discussion boards where the original poster asked: How do we know how much $ will be disbursed and held with DD+7?So I am still confused.How do we see what funds are held and those going to be disbursed?My sales are still all going to Funds Available scheduled to initiate on March 23.My account level reserve has not changed.No Reserved area is on my payments dashboard.The Deferred area is for B to B invoiced orders.There should be a better system.Anyone know? Some sellers said they didn’t think they had been migrated yet. Other sellers said they had been migrated and shared that they now had a “disburse on demand button” they could use daily rather than having to wait a set amount of time, such as one who reported they had been on a 2-week payout schedule. That was seen as a change that would help ease the pain of longer payment holds. As recently as yesterday (March 16), a seller wrote on that thread, “DD+7 was supposed to start on March 12 for me, but it didn’t. I got my full payout even for orders placed and shipped after March 12.” “Where are the mods on this,” one seller asked yesterday, echoing other sellers’ sentiments. “I’ve just browsed more than half a dozen threads on the same topic, many of them several days old, and not once has a mod stepped in to clarify what the ???? is even going on?” Today, a seller wrote in part, “I’m in the EXACT same boat! No Disburse Now button, conflicting answers from Amazon support (first said technical issue, then claimed I wasn’t transitioned to DD+7 – total lies).” Sellers also shared the same questions along with their own experiences on the Sellers Ask Sellers discussion board. Update 3/19/2026: Amazon told EcommerceBytes that it put in place a new disbursement policy in 2016 and that the small percentage of sellers who remained on its pre-2016 legacy disbursement policy would be transitioned to its standard practice by the end of this month. Amazon provided the following statement: “Earlier this month, we began transitioning the small percentage of sellers who remain on a pre-2016 legacy disbursement policy to our current standard practice. 95% of sellers already operate under this standard policy, where funds become available seven days after delivery. The seven-day period ensures customers have adequate time to receive and review their purchases, initiate returns, and submit any claims. We provided those sellers with six months’ notice and support through the transition.” Amazon also said sellers could connect with one of its dedicated support specialists who would work with them to evaluate options if they anticipated any difficulties.
Analysis & Recommendations
Why This Matters
The seven‑day hold can create a one‑time cash‑flow squeeze, forcing sellers to adjust inventory purchases and ad spend. Accounts with the new "Disburse on Demand" button can mitigate the delay, but inconsistent rollout means many still face the older 14‑day cadence, increasing financial risk.
Key Takeaways
- Amazon began applying the DD+7 hold on March 12, shifting payouts to seven days after an order is marked Delivered.
- A limited set of sellers now see a "Disburse on Demand" button in Payments > Disbursements, enabling same‑day payouts.
- The Payments dashboard’s "Reserved" column now only reflects the DD+7 hold, while "Deferred" continues to show B2B invoicing amounts.
- Sellers not yet migrated will continue receiving payouts on the previous 14‑day schedule; migration status can be verified via a support case refer...
Recommended Actions
- →Log into Seller Central > Payments > Transaction View each day and compare Funds Available, Reserved, and Deferred to see if the DD+7 hold is applied.
- →Open a case in Seller Central > Help > Contact Us, cite the March 12 DD+7 rollout, and request confirmation of your account’s migration status.
- →If the "Disburse on Demand" button appears in Payments > Disbursements, click it to request a same‑day payout for any urgent cash‑flow needs.
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