Overview

Helium 10 has refreshed its Cerebro keyword research engine, shifting the tool from a wide‑angle “search‑light” view to a focused “laser‑beam” approach. Launched in early 2024, the upgrade adds granular match‑type filters, a three‑metric priority matrix, and real‑time data refreshes. Sellers who adopt the new workflow can halve the time spent on keyword discovery and zero in on terms that drive higher conversion rates.

Key Points

• Granular Match Filters — Users can now isolate exact, phrase, or broad matches; for example, a query for “wireless charger” can be limited to exact‑match terms that produced at least 500 sales in the past month.
• Three‑Metric Priority Matrix — Keywords are scored on search volume, sales velocity, and competition, allowing a single view to surface high‑impact terms such as a keyword with 12 K monthly searches, 1.2 K sales, and a competition score of 0.3.
• Negative Keyword Cap — Up to 50 negative terms can be attached to a project, instantly stripping out generic or brand‑specific phrases; adding “case” to a “phone case” project removes low‑intent traffic.
• 15‑Minute Real‑Time Refresh — Results automatically update every quarter hour, capturing sudden market shifts like a viral TikTok‑driven surge in “eco‑friendly water bottle” searches.
• Custom Export Columns — Export files now let sellers select only the data fields they need—CPC, conversion rate, profit margin—reducing spreadsheet clutter and speeding downstream analysis.

How Cerebro’s Keyword Search Works

1. Create a Project with Targeted Seed Terms — Input up to five seed keywords that define the product niche; a seller launching a silicone baking mat might enter “silicone baking mat,” “non‑stick baking sheet,” and “heat‑resistant kitchen mat.”
2. Select Desired Match Type — Choose exact, phrase, or broad match to tighten the pool; picking “exact” for “silicone baking mat” eliminates variations like “silicone mat for crafts,” leaving only verbatim buyer queries.
3. Define Volume and Sales Thresholds — Set minimum criteria such as ≥ 1 K monthly searches and ≥ 200 sales; a term like “silicone mat for art projects” with 800 searches and 50 sales would be filtered out automatically.