Overview

In early 2024, Helium 10 released a concise framework of four product‑research tactics that help Amazon sellers separate high‑potential opportunities from crowded, low‑margin ideas. Applying these methods lets sellers pinpoint genuine demand, keep competition manageable, and launch listings that generate steady sales throughout the year.

Key Points

• Demand‑Volume Filter — Focus on items that show at least 300 estimated sales per month on Amazon, as reported by keyword‑research tools.
• Competition‑Score Ceiling — Target products whose competition score falls below 0.4, indicating that the top listings do not dominate the keyword space with massive review counts.
• Profit‑Margin Benchmark — Require a net profit margin of 30 % or higher after accounting for Amazon fees, shipping, and manufacturing costs.
• Seasonality Check — Verify that search‑trend data remains flat or slowly rising over the past 24 months, avoiding products that surge only during short‑term holidays.
• Data‑Driven Shortlist — Combine the four filters in a spreadsheet or research dashboard to automatically eliminate candidates that fail any criterion.

How the Four Research Tactics Work

1. Identify High‑Demand Niches — Run a broad keyword search in Helium 10’s Black Box (or a comparable database) using a category such as “home organization.” The tool returns a list of products with estimated monthly sales; keep only those above the 300‑sale threshold. Example: A silicone food‑storage bag shows an estimated 380 sales per month, qualifying it for the next step.

2. Assess Competitive Landscape — Open the first ten Amazon results for the selected product and note each listing’s total reviews, average rating, and brand presence. Compute a competition score by dividing the sum of those review counts by the estimated monthly sales; a score under 0.4 signals a manageable level of rivalry. Example: The food‑storage bag’s top listings average 120 reviews total, and with 380 estimated sales the competition score is 0.32, which passes the filter.